Marknet Group Blog

One of my favorite web development activities has arrived. We now begin to develop a Logo for the website. We realized the website did not have a name so the first step was coming up with a name for the website. That was fun. My co-worker, Anthony Patino, opened up a ’select your baby’s name’ website and we began to combining female names. The name had to be appealing to women, hip and easy to remember.

We came up with IMANISAGE.COM. The combination of the names Imani + Sage. Patrice loved the name and we were all set to go. We purchased the name on GoDaddy.com and planned on designing a logo the next day.

By the next evening, ImaniSage.com was no longer a good idea. We all slept on it and realized some people may not know how to spell Imani. Will they go to the wrong website? Will they think the model Imani owns the site?

Back to the white board we went. After some hilarious ideas which I won’t share in this blog we came up with the name PattySage.com. It was an “aha” moment. Patrice loved it as soon as it came out of my mouth.

What do you think of the name?

We went back to creating the logo and finding the perfect tag line. We came up with several design concepts and Patrice selected a winner.

Introducing the PattySage.com logo…

Do you like the logo and tag line?

The first step to any successful website project is making sure we understand Patrice’s vision for the website. We want to feel like we are an extension of Patrice’s business. To help us understand a clients vision, goals and corporate culture, we ask them to fill out a website project questionnaire. We ask questions like:

• Use three adjectives to describe how your target audience should perceive your company and web site.

• Who is your target audience? Describe in detail.

Patrice filled out the web questionnaire and we held a conference call to review her responses and further develop some ideas for her new business. Now we felt like we were doing the tango with Patrice. The next step is market research, a focus group and brainstorming sessions.

It all started when Patrice Johnson called us to discuss her new project. Patrice is the founder of the fashion design incubator Imagineering Style. She helps emerging fashion designers get noticed and produced. With over 25 years in the garment industry of New York and several successful businesses under her belt, Patrice was ready to help the next generation of designers succeed.

Patrice spoke with great energy and passion. Five minutes into the call Patrice and I were exchanging ideas and fueling each other into a marketing frenzy!!

It was a great fit and Patrice hired us to create her new website. This was a real start-up. There was no company name, no logo, no brand…just the type of projects we love at MarkNet Group. A web development project that enables us to include our multi-disciplinary team: Creative Director, Project Manager, Graphic Designer, Ecommerce web developer, and Internet Marketing guru.

We signed the contract, briefed the team and got to work!