Marknet Group Blog

We are nearing the end of my Internet Marketing article series and I am eager to hear your search engine success stories.  In last month’s Internet Marketing article, I explained how to select your keywords.  This month I show you where to place the keywords. 

This is part four of an article series on the Building Blocks of Search Engine Success.

To recap, the building blocks of search engine success are:

1. Build a website that is search engine friendly. That means search engines can find your website and capture the content on your site.

2. Identify what search terms people use to find your product or service and ultimately your website.

3. Identify reputable websites that can link to your website.

4. Analyze results and revisit the first three building blocks.

I should note that this article may contain some website building language that is unfamiliar to you.  If you are unfamiliar with these terms, contact a professional developer to add your keywords.

Keyword Placement

You will have search engine success if you follow all of the tips I shared in the previous three articles.

Focus

Focus on no more than three keywords for each page of your website.  If you have 15 keywords it is very difficult to place all of the keywords in the areas I list below.  For example, if you sell office supplies and copy machines, you want a page just for your copy machines. On that page you optimize your copy machine keywords only.

Title Tags

The most important location to place the keywords is within your title tag. The words in your title tag tell the search engines what your website is about.  I recommend placing your most important keywords in your title tag.  Avoid using a title tag such as “About Us”.  No one is going to type “About Us” into Google when searching for your product. 

Here is a sample title tag from my website.  I use “Website Design, Internet Marketing, Graphic Design - Putnam…”.   

Now let’s put it to the test. Go to http://www.google.com/ and search for “website design Putnam County”. I rank first on the first page.  Now try “Internet Marketing Putnam County”.  If you notice my page follows all of the elements of search engine friendly design as well.

 Header Tags

The header tags are the headlines on your website.  Use the h1 and h2 tags when adding headlines to your website.  You should try to have a header tag on each page of your website.

Let’s take a test drive by visiting my services page. In the services section of my website I use “Custom Web Design” as a header tag.  Now search for “custom web design Putnam county” in Google.  My website is on the first page.  Not only is the site on the first page but if you look at my results in Google the words “Custom Web Design” is in bold. 

Avoid the mistake made by many professional web developers and customers. To enhance the website, all of the headers are a beautiful graphic.  I have had, and continue to have, customers that order me to use graphic headers because they believe the look is the most important aspect of the website.  It is not…the most important aspect of a website is growing your business.

Body Text

The body text is the text people read on your website.  Use your keywords throughout your text; however, make sure it reads well.  Readers should enjoy your website and it should look natural.  I recommend hiring a professional copywriter if you have a lot of content on your website. 

There are more important factors to keyword placement than the areas listed in this article. I have listed the most important factors.

Share your success stories by commenting on my blog. Next month, I complete my Internet marketing series. 

 

This entry was posted on Tuesday, March 4th, 2008 at 12:07 am and is filed under Internet Marketing. You can leave a response, or trackback from your own site.

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