PattySage.com - Understanding the Client’s Vision
The first step to any successful website project is making sure we understand Patrice’s vision for the website. We want to feel like we are an extension of Patrice’s business. To help us understand a clients vision, goals and corporate culture, we ask them to fill out a website project questionnaire. We ask questions like:
- Use three adjectives to describe how your target audience should perceive your company and web site.
- Who is your target audience? Describe in detail.
Patrice filled out the web questionnaire and we held a conference call to review her responses and further develop some ideas for her new business. Now we felt like we were doing the tango with Patrice. The next step is market research, a focus group and brainstorming sessions.
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October 29th, 2007 at 12:25 pm
Do clients give you a hard time about filling out a long questionnaire?
November 2nd, 2007 at 3:30 pm
Some clients do not like to fill them out. For simple sites I ask the most important questions over the phone and jot down the answers. For larger projects, the clients are making a significant investment and brand conscious. They are eager to fill out the questionnaire and assess their brand and marketing initiatives.